Live virtual · Four hours
Most small business sales calls are a product pitch followed by a price defense. The buyer hears what you make and what it costs.
Value-based selling works the other way: understand what the customer is measured on, connect your brand to their growth and their shopper’s needs, and tell that story so the buyer says yes for their reasons, not yours. This is the methodology we run with national CPG sales teams, compressed into a half day and built around a customer you are trying to win.