Our strategic business planning services help clients elevate their strategic value with customers and transform from incremental to exponential growth trajectories.


Why Negotiation Effectiveness Is Critical in the Media & Entertainment Industry

Successfully navigating challenges within the media and entertainment industry relies on an organization’s capacity to keep pace with changes across the industry through strategic negotiation.


Negotiation will always be a critical capability for every media company. Creating a negotiation culture that …


  • Reduces financial impact
  • Respects artistry; and 
  • Mitigates reputational risks


… within the media and entertainment industry is essential. 


At The Maker Group, we focus on empowering media and entertainment companies to create value, strengthen key relationships, and deliver profitable results with every negotiation.  

The Maker Group Consulting and Advisory Support for Overcoming Challenges in the Media & Entertainment Industry

The Maker Group combines negotiation best practices with strategic, proven methodology to provide negotiators with the tools needed for even the toughest negotiations.


Our team will show you how to plan, structure, and strategize negotiations confidently and with ease. 


When you choose The Maker Group, you’re partnering with subject matter experts who have the experience to help you shape a negotiation strategy that builds stronger alliances by focusing on mutually satisfying outcomes.


Our bespoke negotiation consulting for the media and entertainment industry will provide the resources needed to assess, plan, and execute negotiations like pros.


Our proprietary tool will help your negotiation team emphasize:


  • Internal alignment
  • Tactical planning 
  • Strategic communication and relationship-building
  • Critical thinking
  • Execution and closing techniques
  • And more


If you’re ready for negotiation strategies that really work, click here to learn more about our consulting and training offerings. 

How The Maker Group Consulting Can Help Media & Entertainment Companies Improve Negotiation Strategy and Effectiveness

The Maker Group specializes in negotiation consulting for the media & entertainment industry. We’ll help your company build strong internal and external partnerships, avoid negative publicity, and drive profitability. Using proven behavioral strategies and our proprietary tool, your team will have the confidence to succeed in any negotiation.


For companies within the media and entertainment industry, our consultants can assist and guide in a variety of ways, including: 

#1: Financial Impact

Negotiations in the media and entertainment industry often involve large sums of money, such as deals between studios and production companies, talent and agents, or licensing agreements with streaming services.


Effective negotiation can help ensure that each party is getting the best possible deal, which can have a significant financial impact.


Our consulting strategies combine our proven 8-Step Maker Framework and best-in-class methodology and give media & entertainment companies clear financial direction with every negotiation.

#2: Communicating Creative Control

Managing long-term business relationships requires clear and concise communication. There’s no room for confusion in the media and entertainment industry. You depend on an array of relationships of varying complexities and strategic importance.


Negotiations in the media and entertainment industry often involve creative control, such as having the right to use certain music, images, or characters. Effective negotiation can help ensure that each party’s creative vision is communicated, respected, and protected.


Our negotiation consultants provide media and entertainment companies with comprehensive communication strategies to ensure all messages are articulated with ease.

#3: Gaining a Competitive Advantage

Negotiation effectiveness can help companies gain a competitive advantage by securing exclusive deals or partnerships, gaining access to desirable talent, or acquiring valuable intellectual property.


The Maker Group specializes in supporting media and entertainment companies by offering strategies that maximize the outcome of every negotiation. We help align your entire team with shared objectives using operating principles that strengthen your competitive edge.


Your frontline negotiators deserve support. The Maker Group can help.

FAQs About The Maker Group’s Negotiation Consulting for the Media & Entertainment industry

We know that for negotiations to be effective, you need to get creative. The same old generic approach doesn’t work in the media and entertainment industry, and that’s what you’ll get with those other consulting firms.


Our proprietary and proven method is designed to address the unique challenges faced by the media and entertainment industry. 


We build our consulting services from the ground up and center them around your specific pain points.

The media & entertainment industry is a fickle beast and one false step can make or break a negotiation. When your team utilizes clear communication strategies they’re far more likely to succeed in negotiations.


The Maker Group helps strengthen negotiation skills by assisting negotiators to implement a foolproof plan every time. We have the tools your team can use to anticipate and overcome every challenge that could arise during negotiations.

The first step is to get to know you and your needs on an exploratory call with your key stakeholders. By working cohesively with your management team, we’ll tailor a strategy that will leave a lasting impact on the success of your company. We want you to see maximum profits while achieving all of your goals.


Contact us to book a consultation. 

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