Modern approach to negotiation for maximizing value in
dynamic market conditions
Highly customizable programs including optional custom cases
to reflect real-world negotiation challenges
Self-led, introductory, foundational, and advanced level programs,
delivered virtually or in-person
The most advanced collaborative digital negotiation planning tool
on the market
Sales and Procurement specific programs available
Understanding there is no right way or wrong way to negotiate, at The Maker Group, we believe that there are fundamental principles that can be applied to all negotiations. By understanding these principles, you can greatly increase your effectiveness as a negotiator. Our three principles are:
Not all negotiations are alike. ‘Approach’ involves understanding what type of negotiation you are involved in and adapting your strategy for maximizing value in any given negotiation.
Successful negotiation is 90% planning, 10% execution. ‘Process’ involves applying the correct planning and execution strategy for the given type of negotiation you are in. Knowing what, when, and how to execute is paramount to success.
We negotiate with people, full stop. ‘People’ involves understanding the individuals that we negotiate with, their unique characteristics, and what makes them tick. By better understanding people, you can begin to maximize value.
We believe that effective training is not a singular event. It requires purposeful planning, engagement, and follow through to ensure long term success. Our holistic, best-in-class approach ensures that training programs deliver targeted, effective, and lasting results.
We begin by performing client research, allowing us to customize trainings to address specific client needs. Next, participants take a pre-workshop behavioral assessment, highlighting natural strengths and weaknesses. Lastly, pre-workshop video resources and supporting materials are provided to prime participants for upcoming engagements.
Our workshops are experiential in nature, both in-person and virtual. We believe in learning by doing, and employ an exercise and case-based learning model with a heavy emphasis on strategic planning and execution. Advanced trainings feature filmed negotiation feedback, with a focus on appropriate negotiation behaviors. Programs conclude with rigorous 360° feedback.
The learning doesn’t end when the training is over. Post-workshop feedback report highlights areas for continued focus. Optional 52-week microlearning video embedding course delivers timely, relevant, and digestible negotiation content every week. Unlimited free access to the industry leading digital negotiation planning tool helps to embed core negotiation principles, putting theory into practice. Lastly, topic specific masterclasses, webinars, and negotiation podcasts are all available to further embed learnings.
Your introduction to negotiation
Establishing your negotiation foundation
Gaining the edge in negotiation