Crane Liu

Senior Consultant

Crane Liu is a Senior Consultant at The Maker Group, specializing in APAC and Greater China markets. With over 20 years of global marketing and consulting experience, she brings expertise across diverse sectors including FMCG, Healthcare, Luxury, Retail, and Manufacturing organizations. As a cultural expert, she effectively bridges Western and Eastern cultural nuances and philosophies to ensure training is culturally relevant, enhancing learning outcomes and participant engagement. She is fluent in both English and Chinese.
Crane’s career demonstrates a strong foundation in consulting and research, gained through experience with prominent international organizations including Nielsen, Stockland, Woolworths Group, and Accenture. While based in Sydney, Australia, she also spends a significant portion of her time working on projects in China.